Sara Ingles

Every customer is unique. All business have slightly different needs. Caterpillar meet through challenges head on by revolutionizing how they develop products. Working with a global team they developed a platform of machines to support all customers. A video series was created to help inform customers and media how Caterpillar approached the process from vision to design to engineering and manufacturing.

New undergraduate recruitment campaign focused on the idea of "my mission". The My Mission platform was developed around the idea the Lincoln Christian University experience helps student find their true mission in life.

Cat Financial often found themselves blending into the other divisions within Caterpillar and losing their voice as a partner to customers. The For the Life of your Business platform positioned them as an ally to their customers looking out for their best interests, partnering with them long term.

When Caterpillar looked to launch their latest mid-sized dozer they needed a marketing push that would stand out in the crowded marketplace. An unconventional approach with relatable content hit the mark with customers.

As our office kicked off 2012 we took a moment to count the many blessings of 2011—our clients, partners, employees and friends chief among them.

2012 MarCom Award Winner: The "Counting Our Blessings" video received the MarCom's Gold Award in the E-Communication/E-Card category.

A machine rental sweepstakes emphasize Caterpillar’s position as the largest rental distributor in the US market. The idea of “take your pick” brought this product differentiator to life.

Caterpillar’s technology offers underwent a rebranding and consolidation to help educate and inform customers on the update an overview video was created.

For over 60 years, Illinois Valley Plastics has been a trusted partner in thermoplastics. Their expertise in the field leads to creative innovative solutions for their customers yet their brand did not reflect the same strength. A simpler brand identity with clear vision was created to better reach key audiences—existing clients and new customers.

Caterpillar was looking to boost sales in the first two quarters of 2018, so we developed an eye catching campaign driving customers to their local dealer. The campaign included a diverse media campaign, stinger video, landing page and set of dealer assets.

Technology adoption amongst heavy construction owners struggles to gain momentum, Cat Experts tackled “myths” around technology to encourage customer engagement. Videos highlighting our experts were used socially during ConExpo, the largest Construction expo in the United States, to parallel the experience customers on the show flow received.

Reliability is what utility customers expect. When they flip the switch, they want the power to come on. Seems simple. But with all the increasing demands on our electric grid, Ameren Illinois had to make continual improvements in order to deliver reliable energy, day in and day out.

Ameren reworked their internal mission statement to reflect the outward promise they make to customers, Focused Energy. For Life. An employee centric video was concepted to highlight the focus of all employees at Ameren pointing to the new mission "To Power the Quality of Life".

To accompany a company restructure, Cat Insurance refreshed their visual look, brand positioning and communication style to internal and external audiences.

Attracting the attention of skeptical customers is challenging. Eye-catching visuals were paired with witty messaging to catch the audiences attention.